You can see videos all over the online world and different social media platforms. Videos have not only turned out to be the most popular form of content, but it is now one of the best ways to promote any business.
Brands across the globe are creating high-quality videos to attract more people and convert them into loyal customers. If you plan to run a startup, you are bound by limited access to resources and a financial budget, right? That is why you are always looking for better ways in which you can promote your business. Video marketing seems to be the best way out.
Videos are engaging, offer better conversions, and also deliver a higher ROI. That is why startups should definitely make the most out of it. Check out these 5 powerful reasons why your startup needs to use video marketing.
- Videos Are Informative and Educative –
Videos are a lot more informative and educational when compared to a regular block of text or simple images. They can easily portray your thoughts and feelings in front of the audience like nothing else.
Videos offer the most informative content because they can give a visual idea and description of the product you are dealing with. They enable you to show all the benefits, crucial aspects, and functionalities of a product or service you have developed.
It helps the people to visualize how it is going to help them out. Informative content is the most effective way in which you can make the common problem understand your perspective.
People of all ages and backgrounds can clearly realize what a video has to tell its viewers. Videos are not bound by language, and that is why you can reach out to more people easily.
- Higher Conversion Rates –
With more than 87% of online marketers using video content as the major form of marketing, videos can deliver better conversion rates to your startup. Be it an explainer video, testimonial, informative video, or even a proper sales video, all of them can work efficiently to deliver better ROI.
If you have good quality and relevant video on your landing page, your conversion can increase by 80% over time. Videos are a great way to portray openness and happiness in front of the audience.
That’s the reason why they feel more comfortable and confident when making any purchase from your startup. A lot of people are always skeptical about startups, and they don’t prefer buying from them. So, video marketing can help to break this barrier easily and that too by just using a good video maker.
- Influence Buying Decisions –
Your startup can only grow and make it big when people are regularly shopping from your business. In order to make that possible, you need to be able to influence the buying decisions of your online visitors.
You’ll be surprised to know that more than 90% of customers have agreed that videos can influence the way they think about a product. Out of this, 64% of them believe that a video can actually influence your buying decisions. But why is this so? The answer is simple.
Videos are descriptive and help the audience to visualize any product or services that you are offering. When they get the idea regarding how your services can help them on a regular basis, they feel more confident to opt for it.
People feel more satisfied and content when they watch a video before making any purchase. Hence, as a startup, you must focus on creating good videos for good ROI.
- Establish a Personal Connection –
There’s no startup that can become a multi-million dollar business in a few months or in a single year. One of the pillars of this foundation is trust and the connection you have with the customers.
Yes! A lot of startups fail to understand that the only way to achieve business targets is by retaining the customers over the longer term. If your customers don’t stick with your brand for a long time, it becomes very difficult to keep attracting new audiences every other day.
All the top businesses and brands worldwide have a huge network of people they were able to retain over the years. That is one of the keys to success in any business. Video marketing will allow your business to do the same, and that too with great results.
They can show the human side of your brand, and as a result, people will be more interested in you. Member interviews and behind-the-scenes clips are the best forms of videos to make it happen.
- Live Videos Are Popular –
The use of live videos is becoming really popular these days. People love attending live videos when their favorite brands host them on social media platforms. Live streaming on Facebook and Instagram is now a few of the most popular ways different businesses connect with their audience.
When a video is filmed live, and people can engage with it, that helps to develop a better personal relationship. People feel more confident about your brand, and you will be able to show the human side of your brand too.
Live videos also encourage people to post and engage in the comments. This also helps to create a sense of community over time. As a startup, you can save a lot of money by going live and engaging with the audience because it is free of cost.
You can have a casual chatting session with your followers, hold a Q&A session or even showcase your brand to them. Live videos are definitely one of the top features of video marketing.
Final Words –
Video marketing is one of the unique ways a startup can promote its business and make it big. Managing a startup is by no means a tricky task to deal with. Video marketing makes it a lot easier to manage and make the most of the available resources. So, what are you waiting for? Learn more about how video marketing can help you in 2021.