You have come a long and challenging way from the idea to the implementation of your project. The closed testing stage is complete, and you are ready to present your brainchild to the world. The main, and for some time, the only advertising medium for your project can be a promo video. It can be posted on famous social networks, sent to your company’s partners and investors, placed on the website’s main page, or accompanied by a press release for the media. The purpose of such an advertising video is to tell about the essence and value of the projectbriefly and clearly, to kindle your target audience’s interest and encourage them to become your clientele.
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Types ofPromo Videos for a Startup
What kind of video does a startup need? The answer depends on your product, its intended users, and the tasks assigned to the video. Usually, various clientsfrom small startups to large companies order a promo video from the specialists of such animation studios as Darvideo. And in each case, it takes at least a few hours of brainstorming to select the most appropriate video type.
Let’s take a closer look at the most popular types of advertising videos that exist today.
Trailer
This kind of promo videos is probably the best suited for introducing new projects on the market. The trailer containsa relatively detailed description of the viewer’s problem, alongside several tips to solve the existing problem using the product. Italsoincludesa description of product features, focusing on the advantages gained by the user. The trailer often contains a call to action and lasts for 1-2 minutes.
Among its primary benefits is that it can be distributed not only on the officialwebsite but also on other platforms and social networks.
VideoPresentation
A video presentation focuses on the product, its functionality, distinctive features, and advantages. Its duration varies from one to a couple of minutes.
It is recommended to choose this format if the problem being solved by your startup is already well known to the target audience and doesn’t require additional explanations. When the viewers already know the solution, they are faced with choosing a specific tool from various analogs.Thus, a video presentation may become a strong argument in favor of your company.
Template Video Clip
The leading advantage of this promo video type is its low price. A startup sometimes cannot find enough funds for a high-quality trailer or presentation, risking not getting the necessary boost for growth and eventually dying. That is where budget template videos come in.
In brief, the business owner can purchase a template online and then customize it in any way they want and can afford. It is a versatile promo, which lasts for 60-120 seconds, but simultaneously represents a clichéd advertising video.
Top 4 Reasons Why Your Startup Can’t Do Without a Promo Video
What are the main reasons for using a startup video to popularize your products/services? They are given below in the form of small statistical facts:
- According to official statistics, 75% of customers buy the product after watching an animated promo. A startuprarely can boast of such a level of conversion. The reason lies in the fact that after watching the video, the client decides based on their emotions, not logic.
- Almost 93% of those who have ever ordered a promo video for a startup said that it recouped recoup the money spent on it within the first months of operation.
- Trust is the foundation of successful interaction between sellers and buyers. Thus, 57% of users said they gained additional confidence in acquiring a product or ordering a service online after watching the advertising video.
- Search engines are positive about videos on the companies’ websites, pushing them to the top of search results. The customer spends more time on your site and finds a large amount of useful content.
A promo video is a must-have for every promising startup, as it will most certainly help your business blossom.