New technologies in the gambling industry: the battle is heating up

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By Simon Whiteman

To impress, to capture attention, to please, to become a part of interesting and informative leisure – this is the goal of computer and gambling game developers when they work on their mechanics, design and promotion on the market. How do they achieve this? We are talking about new opportunities.

 

Trends in 2019 in the gambling and gaming industry indicate the use of four new technologies by developers: VR, Smartwatch, 3D, and AI. Let us understand the features of each of them. After reading UK online casino reviews and our article, you will get more information.

VR: games with added action

Virtual reality (VR), i.e. virtual reality, as a technology specifically for the gaming segment, helps players to plunge into the realistic atmosphere of the game in any corner of the world or universe.

According to the creative director of Sony Interactive Entertainment Japan Nicolas Doucet, VR allows to completely rethink all genres, and virtual reality is well combined with both first and third person games. In his opinion, this technology has great prospects, as it helps to open new facets of already familiar classic games and at the same time is fully suitable for creating exciting immersive gameplay.

One example of the implementation of virtual reality in esports is the development of smartVR. To better understand how such games work, it is worth watching the official trailer of the game announced for release:

Jean Marriott, co-founder of smartVR, said: “Our goal was to create a real esports game with high-quality graphics for optimal immersion in virtual reality. We worked diligently on the balancing and gameplay to launch a game that can be played in an active and exciting way, where users can also develop their skills.”

VR has also found its supporters among slot machine developers. VR slots involve the use of an appropriate headset that transfers the player to a three-dimensional space identical to a real casino, which practically eliminates the online component.

The first company to bring VR to the iGaming market is NetEnt.

Smartwatch: games in the watch

The concept of Smartwatch first became available to users in early 2014: it was presented at the annual Mobile World Congress, and it is rapidly gaining popularity.

More and more gaming software companies, including Playtech, as well as international betting operators such as Unibet and Ladbrokes, are creating gambling and betting apps for Apple Watch and other smartwatches running on MacOS.

The application, which will work on all types of smartwatches, is developed by the gaming giant Microgaming. Back in 2015, this company presented a slot specially created for Samsung smartwatches.

A number of online casinos offer games designed for Smartwatch players. What are their advantages? Experts note that since the smartwatch is on the wrist, the game does not distract from household chores or communication with friends, unlike a laptop, tablet or smartphone. Also, smartwatch games have a simplified interface due to the small size of the smartwatch screen, which means that the player is not distracted by ads or banners.

Analysts in the gambling market believe that such technologies are the future, as more than 50% of players who prefer online gambling have already switched to mobile devices. And Smartwatches may eventually compete with them.

 

3D effects add excitement

In the fight for consumers, the gambling industry is looking for new visual effects. In 2019, software developers continue to create games that feature 3D effects, animation, and high-quality sound.

Such gambling products are already available not only on computers but also on smartphones. Some of them, for example, even have 3D buttons. In particular, 3D slots work well on most smartphones, including iPhone, iPad, Blackberry, Windows Mobile and Android devices.

According to HEX online casino specialists, 3D games offer a wide range of features that slot machines usually do not provide. For example, various innovative bonuses.

Besides, such simulations are distinguished by their uniqueness, and some games can even integrate real video clips.

Is AI more skillful in gambling than humans?

One of the most high-profile events in poker related to AI is the victory of DeepStack over professional poker players during the Texas Hold’em tournament. The system calculated the game strategy before each round, which took only a few seconds.

Another example: Libratus poker bot beat four poker professionals in the same Texas Hold’em tournament and won more than $1.7 million.

Libratus is built on computational game theory: during the tournament, the system develops its own strategies, adapts to the actions of other poker players and even bluffs.

In addition to participation in poker competitions, artificial intelligence can be used to retain customers, communicate with them, fight fraudsters and prevent gambling addiction.

 

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