One of the main distinctive features of social media is that it’s always changing. The tools that were used by marketers a few years ago aren’t popular anymore. Moreover, they don’t work. Social media platforms always change the way we communicate information. A few years ago, it was enough just to make a post on Facebook or Instagram with a catchy image. So far, that’s not enough to attract followers. Statistically, the visual content is more likely to get shared as compared to other options. Gradually, video content is becoming a significant part of the promotional tools.
In this comprehensive post, we’ll take a deeper look at the fundamental reasons why modern marketers need to opt for video contact. Simply put, we’ll review the main reasons why you have to integrate videos into your social media marketing program.
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Catchy Videos Can Boost Conversions
The main objective of any marketing strategy is to enhance conversions and, of course, increase sales. Statistically, an informative product video added to your Facebook or Instagram page can drastically enhance conversions by 80%. Plus, studies can prove that around 75% of people that watched simple explanatory videos bought this product or service. Therefore, if you still don’t have videos in your effective plan for marketing, now is the best time to give it a try.
Videos Lead to Better ROI
Another reason to integrate videos into your business strategy is much better ROI. Unpretentious videos guarantee an excellent return on investment. Surely, video production is time-consuming and expensive as compared to making simple photos, but this tool pays off big time. You can either create your own project editing tools like those you can find at https://create.vista.com/features/background-remover/ or hire professionals that will get the job done for you.
With Videos You Can Build Trust
It goes without saying that trust is the main thing that boosts conversions and then sales. Therefore, if you are going to build an impeccable reputation, you should work on building trust. The thing is that content marketing is mostly based on trust. And videos can help you do this. Its basic premise is to engage the audience and give rise to emotions. Videos provide users with more information about the products and services and this makes consumers more confident about your company.
SEO Likes Videos
However, one of the main reasons to use videos in your content marketing strategy is the fact that videos raise the time users spend on your website. And it’s clear that longer exposure proves to search engines that your website or social media page features high-quality content. On top of that, Google owns YouTube and it’s clear that there’s a drastic increase in how videos influence your search engine rank.
Nevertheless, to achieve that goal, you need to improve videos on YouTube and create engaging captions, descriptions, and titles. Plus, you should also add links to your website.
Mobile Users Prefer Videos Most of All
The thing is that around 90% of people watch videos on their mobile devices. According to the Youtube statistics, the popularity of mobile videos grows 100% every year. Modern users are more mobile and people prefer watching videos on the move. Besides, the number of mobile users grows at the velocity of a sound and this means that your video audience is also growing quickly. Just imagine how many potential clients you may lose if you don’t use video content. If you are eager to build trust and attract followers, you need to keep track of the latest trends in this niche and be more sensitive to the experience modern users have on their mobile devices.
Videos Can Engage Absolutely Each User
Statistically, videos are considered the most useful learning tool only because the information created in the video format is very easy to consume. Modern life is very busy and people simply don’t have enough time to read too long descriptions. People today want to know everything as quickly as possible. In other words, they are eager to see your services or products in action. And this means that even the laziest users will see your video presentation. And this is where your competitive position grows!
Video Is a Powerful Sales Tool
The best part about using video in your social media marketing campaigns is that it is a very powerful sales tool. People generally respond better to video content as compared to reading content on a blog or website. Moreover, the video content on social media has the ability to be shared and viewed by millions of people. It’s not just one person who will see your video post; rather, it can go viral, and millions of people can watch it. This is a very potent tool when it comes to advertising your business or products. It can be used to make sales pitches, educate your audience, or even give them a sneak peek into your business.
As compared to images, videos have a greater impact on your audience. It is easier to explain what your company does through a video. It is also easier to make viewers feel something with a video as compared to an image. It is easier to express your emotions through a video than an image. When you are creating a video for your social media marketing, you need to keep one thing in mind. The purpose of the video is to make a sale.
As you can see, video content features a myriad of benefits. And social networks also like it. However, if you are going to integrate video content into your marketing strategy, you need to do your best to create engaging and catchy videos. Funny and entertaining video content encourages social shares and gives rise to emotions. All this will undoubtedly enhance traffic to your website, boost conversions, and, of course, sales.